Press Kit

New York, NY – October 24, 2025 – Veena, the AI-native Digital Audio Workstation (DAW), today announced the launch of its revolutionary music production platform designed to make professional music creation accessible to everyone. Built by musicians for musicians, Veena represents the first DAW designed from the ground up with AI integration, transforming the traditionally complex process of music production into an intuitive, creative experience.

"We've lived the pain of complex music software," said Aryan Kapoor, Co-Founder of Veena and music producer. "Traditional DAWs force you to think like an engineer when you want to think like an artist. Veena changes that by understanding your creative intent and handling the technical complexity for you."

The Problem: Creativity Lost in Complexity

Modern music production software has remained largely unchanged for decades. Legacy DAWs present artists with overwhelming interfaces, thousands of plugins, and steep learning curves that prioritize technical expertise over creative expression. This complexity has created a significant barrier between musical ideas and finished productions.

The Solution: AI-Native Creation

Veena reimagines music production through three core innovations:

• Intent-Driven Interface: Create with natural language and direct interaction instead of navigating complex menus
• Context-Aware AI: Veena understands your entire project, making intelligent suggestions that fit your creative vision
• Hybrid Control: Seamlessly blend AI assistance with precise manual control – use what works for you

Real Traction, Real Community

Since launching in beta, Veena has attracted over 4,000 creators, with 1,100+ recurring users actively producing music on the platform. The community is growing organically at 25% month-over-month, driven by word-of-mouth from creators who've experienced the difference.

"What excites us most isn't just the technology – it's watching creators rediscover the joy of making music," said Palaash Agrawal, Co-Founder and guitarist. "We're seeing people who gave up on traditional DAWs now releasing tracks regularly. That's the real validation."

Why Now: The Platform Shift

Creative software is experiencing its first major platform shift in decades. As AI capabilities mature, the opportunity exists to rebuild creative tools around human intent rather than technical processes. Veena is positioned at the forefront of this transformation, starting with music and expanding to a full creative suite.

Availability

Veena is currently available in beta at daw.veena.studio. The platform is browser-based, requiring no downloads or installation.

About Veena

Veena is building the AI-native creative suite, starting with music production. Founded by musicians turned engineers Aryan Kapoor and Palaash Agrawal, Veena combines deep creator empathy with technical innovation to reimagine how creative software should work in the AI era. The company is based in New York and is backed by leading technology investors.